Graphics for LOI YouTube channel
During Arjens many working years at Leidse Onderwijsinstellingen, the media landscape changed quite a lot. Their younger target audience can’t be reached by linear television like before. For this reason, the team wanted to drive the same performance they would on television, using online video.
This worked so well, YouTube chose to use it as a case study. LOI was the first non-multinational in northern Europe with a case study. Arjen designed the many thumbnails, companion banners and graphics that were used in the videos. Photo editing was essential and challenging dead lines were no exception.
